Avoiding the R word
http://www.goodusability.co.uk/2008/11/do-you-really-need-to-do-that-redesign/

Hamill, David
Good Usability
2008

Abstract:

Many web teams I talk to long for the day they get to redesign their websites. I remember the days when I was the same. I now believe that the word ‘redesign’ should be avoided. I think it’s quicker and easier to improve a website in phases. That includes the look and feel. Avoiding the R word makes it easier to improve your website.