Evangelizing UX Across An Entire Organization
http://www.uxmatters.com/mt/archives/2009/03/evangelizing-ux-across-an-entire-organization.php

Six, Janet M.
UXmatters
2009

Abstract:

Executive buy-in is important, but communicating and selling the UX message across the organization, at all levels, is just as important. I would be most interested in learning more about the corporate cultures that embrace UX or customer-centered thinking and understanding more about why they have and what makes them ripe. What worked in the organizations you’ve worked for? What caused frustrations? It seems when everyone is trying to improve the user experience, it can help empower a usability / UX / design team to work on more strategic initiatives instead of facing roadblocks along the way.