Search Words Versus Carewords
http://www.cmswire.com/cms/web-content/search-words-versus-carewords-004073.php?utm_source=twitter&utm_medium=twitterfeed&utm_campaign=Social%20Media%20%28Twitter%29

McGovern, Gerry
CMSwire
2009

Abstract:

The words we use when we search are not always the words we like to read when we arrive at a website. Over the years, I have discovered that the way we think and the words we use when we search give strong clues as to what we want, but only clues. The words that will help us complete the task we came to the website to complete can be subtly-and sometimes substantially different-to the words we used when searching for it.