The Details That Matter
http://www.alistapart.com/articles/thedetailsthatmatter

Potts, Kevin
List Apart, A
2009

Abstract:

Creative professionals who can see all angles of a project are the ones who ultimately succeed in the industry. They win awards, get promoted, and make money, but most importantly they develop a reputation for caring about detail, for putting a personal and deliberate effort into making sure all of the tiny things are in place to make the final product perfect.