Filling Your Dance Card in Hard Economic Times
http://www.alistapart.com/articles/fillingyourdancecard

Ronalds, Pepi
List Apart, A
2009

Abstract:

The worsening economy will adversely affect our industry, at least in the short term. However, our skills and products are suited to ride out hard economic times. Marketers can easily measure return on investment for electronic media. Likewise a web address—such as an online shop—provides a wider audience and lower overhead than a street address, and could therefore be a better investment. So how do you ensure your company isn’t a wallflower? Keeping your dance card full is about making a truly positive contribution. Here are seven steps to help get you into the rhythm.