Ten Most Common Misconceptions About User Experience Design
http://mashable.com/2009/01/09/user-experience-design/

Hess, Whitney
Mashable
2009

Abstract:

The term “user experience” or UX has been getting a lot of play, but many businesses are confused about what it actually is and how crucial it is to their success. I asked some of the most influential and widely respected practitioners in UX what they consider to be the biggest misperceptions of what we do. The result is a top 10 list to debunk the myths.