Ten Ways to Make Social Media Matter to Skeptical CEOs
http://www.beelinelabs.com/files/10%20Ways%20to%20Make%20Social%20Media%20Matter%20to%20Skeptical%20CEOs.pdf

Kelly, Lois
Beeline Labs
2009

Abstract:

Not embracing conversational marketing and letting go of some control is reckless because it puts a barrier up between you and your customers, I reminded some executive clients. Change that makes a big difference, however, requires just a small bit of courage.