Common Sense SEO (Search Engine Optimization) Checklist
http://css-tricks.com/common-sense-seo-checklist/

Coyier, Chris
CSS Tricks
2009

Abstract:

I don’t “really” know anything about SEO. What I do know is the folks at Google and other big search engines are just human beings like us who have created and constantly tweak the search algorithms. Their goal is to give us what we want when searching, the best possible websites relevant to what we are searching for. So let’s set aside all the fancy technical stuff and just use some good ol’ common sense.