Intersection of Content and Translation Management
http://www.multilingual.com/articleDetail.php?id=1523
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Ciarlone, Leonor
Multilingual
2009

Abstract:

In today's global economy, multilingual communications are the conduit to multinational revenue profiles and global brand recognition. Buyers in countries large and small are increasingly demanding local language materials as a condition for purchasing products. Laggards that deliver multilingual products and services late to regional markets lose market share and see their global brand fragment and decline in value. Multinational business demands that organizations redefine the value of content to drive global customer experience, increase customer satisfaction, promote brand awareness and consistency, and support time-to-market goals.