Time To Change
http://www.digital-web.com/articles/Time_To_Change/

Finck, Nick
Digital Web Magazine
2008

Abstract:

The landscape of web writing has changed. The value of well-edited and reviewed content is giving way to faster, less-refined posts on blogs, comments and services like Twitter. It is clear from the dwindling number of article pitches that many prefer to draw traffic to their own sites.