Communicating Customer and Business Value with a Value Matrix
http://www.uxmatters.com/MT/archives/000363.php

Cecil, Richard F.
UXmatters
2008

Abstract:

If you’re like me, you’ve always felt something was missing once you finished creating your personas and scenarios. They communicate the heart and goals of the user, but miss out on a lot of details. And while it’s the intent of both documents to do just that, neither personas nor scenarios succinctly communicates to your business what features a product or service should have and why it should have them.