You Got Your Technology in My Typography!!!
http://www.thecontentwrangler.com/article/you_got_your_technology_in_my_typography/

Kaplansky, Jean
Content Wrangler, The
2009

Abstract:

What is it about XML, and the technical publishing solutions that storing content in XML enables, that makes non-technical, design-oriented people in publishing want to run for the hills while screaming “You just don’t get it!”, leaving the technical people in publishing in the dust, wondering why no one understands all the wonderful benefits that can be reaped through publishing automated by XML-enabled technologies.