Consistency of Message
http://www.onemanwrites.co.uk/2008/12/11/consistency-of-message/

One Man Writes
2008

Abstract:

The main aims are to provide a consistent set of information to our customers, throughout their relationship with us. So from initial contact right the way through to rollout and future upgrades, we will have a coherent set of information that is updated accordingly and a clear idea of how it will all be communicated to the customer.