Experience Attributes: Crucial DNA of Web 2.0
http://www.adaptivepath.com/ideas/essays/archives/000547.php

Schauer, Brandon
Adaptive Path
2005

Abstract:

The industry has spent a lot of time defining Web 2.0 and mapping its DNA. But as we attempt to emulate the fast-growth success of the Web 2.0 darlings, we need to zero in on the parts of the DNA that actually create this noteworthy new value.