Social Publishing ≠ Social Networking - So What Is It?
http://jeffwhatcott.com/drupal/content/social-publishing-is-not-social-networking

Whatcott, Jeff
At First Light
2008

Abstract:

John Willis recently published a post that equates social publishing with social networking. While the post is pretty good, and I agree with most of the points, I need to correct the bit about the definition of social publishing. It’s way more than social networking. Let me explain.