
The Nonlinear Editor: On the Bubble
http://www.eventdv.net/Articles/ReadArticle.aspx?ArticleID=50033
Nathans-Kelly, Stephen
Event DV
2008
Abstract:
Not every tale of striking out on your own and following your bliss ends happily. In our industry, plenty of event videographers who’ve enthusiastically "taken the plunge" and quit the 9-to-5 grind to become video entrepreneurs have found themselves back in the work force within a few years, after their businesses failed. Sometimes the problem is ability, other times it’s lack of business sense or strategy; just as often, especially in trying economic times, it’s simply that a given market won’t bear another videographer who is unable to distinguish him- or herself from the existing competition.