The Pendulum Returns: Unifying the Online Presence of Decentralized Organizations
http://www.adaptivepath.com/ideas/essays/archives/000028.php

Merholtz, Peter
Adaptive Path
2002

Abstract:

A number of smart businesses are realizing that the organizational characteristics that lead to their successes — such as agility, decentralized decision making, and fast growth — have made their Web sites unworkable through poor development processes and inconsistent user experiences. This frustrates any attempt by visitors to find meaningful information.