Stepping into Oz: Managing and Delivering Successful Visual Design
http://www.adaptivepath.com/ideas/essays/archives/001025.php

Houck-Whitaker, Julia
Adaptive Path
2008

Abstract:

How can design teams get to a successful visual design with their clients? Getting to the right visual design can be the trickiest part of a design project. One of the key reasons is that some clients have a hard time saying clearly what they want from the visual design.