Ten Recipes for Persuasive Content
http://dev.uxmatters.com/MT/archives/000357.php

Jones, Colleen
UXmatters
2008

Abstract:

In many of my columns, I have touted the importance of persuasive, or influential, content and shared relevant theories and arguments, sprinkling in some practical tips and examples along the way. This column brings together a collection of practical tips, or recipes, for persuasive content.