Personalizing the User Experience on ibm.com
http://www.research.ibm.com/journal/sj/424/brodie.pdf

Karat, C.M., C. Brodie, J. Karat, J. Vergo and S.R. Alpert
IBM
2003

Abstract:

In this paper, we describe the results of an effort to first understand the value of personalising a website, as perceived by the visitors to the site as well as by the stakeholder organisation that owns it, and then to develop a strategy for introducing personalisation to the ibm.com website.