Nobody Wants to Read a Stupid Blog
http://blog.duoconsulting.com/2008/11/08/nobody-wants-to-read-a-stupid-blog/

Chung, Tony
Duo Consulting
2008

Abstract:

Maybe your business isn’t a massage clinic, but you are probably as passionate about the heart of your business as my client is about hers. I’m not talking about what you do. I’m talking about your business being an extension of who you are. For your business, I believe a blog is the answer. But not a stupid blog.