Blogging for Business, Marketing Via the Internet
http://www.inc.com/articles/2003/07/bblogs.html

Stuart, Anne
Inc. Magazine
2003

Abstract:

Unlike corporate websites, b-blogs are cheap to launch and easy to maintain, thanks to powerful, easy-to-use tools. Unlike spam, or junk e-mail, b-blogs aren't intrusive; users must click to them. Done well, b-blogs provide a fast, informal way to share information -- project updates, research or test results, product-release news, industry headlines -- inside and outside your company.