Corporate Blogs: Minefield or Bonanza?
http://www.ivt.com.au/news/id/86

Oxer, Jonathan
Internet Vision Technologies
2007

Abstract:

Blogs are the lifeblood of the "social internet" and with around 60 million blogs currently in existence they provide a large proportion of the content available online. This gives them huge potential as a tool for companies to engage with an audience in a way that hasn't really been possible before, but very few businesses seem to be taking advantage of the phenomenon. Why is that?