![]()
Influencing Strategy by Design: Design Skills
http://www.lukew.com/ff/entry.asp?613
Wroblewski, Luke
Functioning Form
2008
Abstract:
Many design organizations seek to impact strategic decision-making by learning how to speak the language of business. But until they master these new skills, they are likely to be the least qualified people to discuss business strategy at the corporate decision-making table. Yet no one else at the table besides the design team has a complete set of design skills.