Creating a Site Design Plan
http://www.digital-web.com/articles/creating_a_site_design_plan/

Morrill-McClure, Karen
Digital Web Magazine
2005

Abstract:

All the books tell me to set goals for my site. OK. They say that those goals need to be measurable and definite. Fine. But asking my client, “What are the site’s goals?” never seemed to get me what I wanted. It occurred to me that a better approach might be to get some background info from the client and then set the goals and present them to the client for approval.