Alternative Business Models for HCI
http://www.usabilitynews.com/news/article2740.asp

Knight, John
Usability News
2005

Abstract:

It is easy to be complacent about the future in this climate and to forget the lessons of the dotcom crash of a few years ago. At that time, usability professionals struggled in a market that was dominated by cost-cutting. The problem then was that usability had a limited business offering that focused on optimisation.