Dynamic Publishing Makes Creating Localized Communications Easy
http://www.thedynamicpublisher.com/archives/11_08/localization_case_study.html

Malagnac, Stephanie
Dynamic Publisher, The
2008

Abstract:

International growth is the target for most small companies and is indeed essential in many industries if you want to compete and thrive in this global economy; however, international expansion brings many challenges, especially in terms of communication. For example, how do you implement consistent, global communications that maintain your brand identity, values, and messaging while still allowing for local markets and cultures?