How to Overcome Three Common Localization Challenges
http://www.thedynamicpublisher.com/archives/11_08/localization_challenges.html

Duhl, Joshua
Dynamic Publisher, The
2008

Abstract:

The localization of information for regional markets and audiences is increasingly important for companies of all sizes. It’s required to more effectively engage customers, maximize revenue, and maintain global brand recognition. In this issue we focus on three common challenges found in early-stage localization projects and how to overcome them. We introduce approaches to address these challenges cost-efficiently.