There's the Tribe, Where's the Technical Author?
http://www.cherryleaf.com/2008/11/theres-tribe-wheres-technical-author.html

Cherryleaf
2008

Abstract:

Connecting people and giving them a place in the world IS (what makes you a living). I immediately thought, this affects technical authors. They connect people to information, rather than people. They help people find their place. They play a role in building and maintaining an organisation's tribe. They show there's more to the supplier-customer relationship than the moment of the sale.