Web Content Management a Process, Not a Project
http://www.gerrymcgovern.com/nt/2004/nt_2004_05_10_content_management_process.htm

McGovern, Gerry
New Thinking
2004

Abstract:

When something is new, we need to approach it in an exploratory manner. We need to experiment and try things out. And so it has been with the Web. That period is now over. We need to move from seeing our websites as a series of projects, to managing them as a well-planned process.