You Need a Five-Year Plan for Your Website
http://www.gerrymcgovern.com/nt/2003/nt_2003_10_06_five.htm

McGovern, Gerry
New Thinking
2003

Abstract:

Websites change the way an organization communicates with its staff, customers, investors and general public. A change in communication is a major shift for the organization. To effectively implement such a change will take time. You need a five-year plan for your website.