Web Content Management Predictions for 2004
http://www.gerrymcgovern.com/nt/2004/nt_2004_01_12_predictions.htm

McGovern, Gerry
New Thinking
2004

Abstract:

This is the year when web content comes of age. Organizations will slowly stop viewing content as some cost that needs to be managed. Instead, they will begin to see content as an asset that can drive profits and productivity. A new role will emerge within many organizations: the publisher/editor.