Web Content Management Depends on Trust
http://www.gerrymcgovern.com/nt/2004/nt_2004_10_25_content_management.htm

McGovern, Gerry
New Thinking
2004

Abstract:

You must be able to stand over everything that is published on your website and say that it is all accurate and up-to-date. Trust is a fundamental building block of professional web content management.