Creating a Content Strategy for Your Website
http://iqcontent.com/publications/features/article_31/

Moore, David
IQcontent
2003

Abstract:

People are looking for content to help them reach their goals, and you should start any site redevelopment by drawing up a content strategy designed to satisfy the user. We're currently doing this for a couple of our clients, and working through it ourselves now we've finally found the time to revamp our own presence (the cobbler's children and all that).