Avoid Santa Claus Approach to Content Management
http://www.gerrymcgovern.com/nt/2003/nt_2003_12_15_santa.htm

McGovern, Gerry
New Thinking
2004

Abstract:

The Santa Claus approach to content management creates a content management software wish list. It believes in the magic of technology to sweep away any and every problem. Typically, those who believe in Santa don't believe in defining their processes, or figuring out just why they need a website in the first place.