Are You Publishing Too Much On Your Website?
http://www.gerrymcgovern.com/nt/2004/nt_2004_04_05_focus.htm

McGovern, Gerry
New Thinking
2004

Abstract:

Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization’s objectives. Any other content confuses. It wastes time and money.