How Did You Get Here?
http://www.digital-web.com/articles/how_did_you_get_here/

Lash, Jeff
Digital Web Magazine
2003

Abstract:

One of the most overlooked aspects of designing a Web site is how users get to it. Separate factions are often devoted to promoting, designing, and maintaining a Web site, and the lack of communication and involvement can lead to apathy or confusion. Too frequently is it assumed that visitors are knowledgeable about the company and Web site, and that they enter through the home page. False assumptions about visitor entry can plague even a well-planned, well-designed site.