Improving Plone and Zope Market Acceptance
http://plone.org/events/conferences/seattle-2006/presentations/Improving%20Plone%20and%20Zope%20Market%20Acceptance.pdf

Burgoyne, Robert
Plone.org
2006

Abstract:

The worldwide ecosystem of interested parties involved in website and web application development has become enormous. Accordingly, there are few unifying themes among the various parties other than the mutual goal of having a “good” website as the final product. However the definition of what is good is entirely subjective. Many other requirements such as the ability to leverage existing resources and a desire to integrate the new project with existing enterprise applications contend for attention in the decision process. To get a clear idea of how we might increase the buzz and attention for Plone and Zope, let's profile some of the interested parties.