The Business Case For Web Content Management...and Why Plone
http://www.slideshare.net/ten24web/business-case-for-web-content-management2-presentation/

Crouch, David
SlideShare
2008

Abstract:

Each situation is unique based on specific organizational needs and issues. Although the benefits may be difficult to quantify at times, at some point, your company will simply decide that, ROI or not, it can't live any longer with the (likely growing) pain of not effectively managing your content.