Don’t Cut That Marketing Budget Yet
http://blog.duoconsulting.com/2008/10/28/don%E2%80%99t-cut-that-marketing-budget-yet/

Wieland, Diane
Duo Consulting
2008

Abstract:

Whether your company intends to decrease spending or not, before you slash and burn across the board, you may want to consider preserving your web marketing budget or even moving more money into it.