Retail Ecologies, E-Commerce, and Information Architecture
http://argus-acia.com/white_papers/ethnography.html

Schleicher, Dennis and Jennifer Kush
Argus Center
2001

Abstract:

This white paper discusses information architecture in terms of retail ecology theory and how it translates to e-commerce. It begins by defining what a retail ecology is, and then discusses how the information architecture of e-commerce sites can change for four different types of retail ecologies.