Forms: The Importance of Getting it Right
http://www.studiolift.com/forms/index.html

Lift
2007

Abstract:

Urgh – it’s what we all think when presented with a form to complete, whether printed or online. What is it about forms that make us feel this way? Maybe, the history of being officious and complicated, a drain on our time, and they often make us feel stressed. As forms represent a business or an organisation, all these feelings are subsequently associated with that organisation – not good for customer relations or reputation!