Intranets as a News Channel
http://www.steptwo.com.au/papers/kmc_intranetnews

Robertson, James
Step Two
2006

Abstract:

Improving the effectiveness of internal communications is often one of the key goals underpinning corporate intranets. In practice, this is often reflected in ‘latest news’ section on the home page of most intranets. While news on the home page is certainly widespread, the question needs to be asked: how effective is it? This article explores the role of the intranet as a news channel, revisiting some of the assumptions about how best to deliver online news within an organisation.