Bringing Your Personas to Life in Real Life
http://www.boxesandarrows.com/view/bringing_your_personas_to_life_in_real_life

Freydenson, Elan
Boxes and Arrows
2002

Abstract:

The way you communicate personas and present your deliverables is key to ensuring consistency of vision. Without that consistency, you’ll spend far too much time arguing with your colleagues about who your users are rather than how to meet their needs. Let’s start with a review of what we know about personas, and why they are useful.