Web Traffic Analytics and User Experience
http://www.boxesandarrows.com/view/web_traffic_analytics_and_user_experience

Diamond, Fran
Boxes and Arrows
2003

Abstract:

As a specialist in the user, you gain knowledge through observation and direct questioning of individual users. Now, you can add to that insights gained from data pulled during their actions on the site. By looking at this information, you will get a fuller picture of user behavior, not in a lab, but in the true user environment.