Web Log Analysis
http://inews.berkeley.edu/bcc/Sept_Oct2000/info.webcorner.html

Novogrodsky, Seth
University of California Berkeley
2000

Abstract:

Getting to know your audience is key to designing a successful website. Because your audience may be spread around the world, learning about the users of your site may be quite a challenge. Even if you think you have a pretty good idea of who your audience is, in many cases, there's a lot of information that you won't know--for example, what browsers your users are using, whether or not they are connecting from on or off campus, or what pages they find most useful.