Accessibility as Part of The Search Engine Marketing Strategy
http://www.bigmouthmedia.com/live/articles/seo-customer-guide-10.asp

Big Mouth Media
2004

Abstract:

In traditional marketing you're looking to define your targeted audience for your business or organisation. In Internet marketing things work in the same way. Unfortunately, with the growing popularity of the Internet in the past years and with the growing number of people building sites, a certain part of the online audience has been overlooked.