Using Persona Advocates to Develop User-Centric Intranets and Portals
http://www.mcq.com/article-persona

McQueen, Howard
McQueen Consulting
2008

Abstract:

One powerful design tool, personas, can help provide a framework for building Intranets that will satisfy a variety of needs. Effectively developed and used, personas enable Intranet teams to hone in on user needs and build interfaces and user experiences that end-user audiences can and will use.