The Rise Of Hyperlocal Information
http://www.readwriteweb.com/archives/the_rise_of_hyperlocal_information.php

Iskold, Alex
ReadWriteWeb
2008

Abstract:

The net effect of social networking is the increasing availability of fine-grained information about locales. This information is both interesting and valuable. It is sought after by people living in these places and by advertisers who are trying to reach these people. A handful of startups are recognizing the big potential of local information - relevance. In this post we look at different aspects of the hyperlocality, from satellites to local blogs, and ponder how this information will be organized and monetized.