Selling User Experience
http://uxmatters.com/MT/archives/000335.php

Szuc, Daniel, Paul J. Sherman and John S. Rhodes
UXmatters
2008

Abstract:

This article examines what works and what does not work well when selling UX within an organization, identifies barriers you might encounter to the adoption of UX methods in your organization, and discusses how to package and present UX to stakeholders. In this article, we’ll try to avoid just being prescriptive. Rather, we’ll pose questions along the way, regarding what has worked well for you.